The Trace Awards debuted in Kigali as a global celebration of African music and creativity.
Client
TRACE Awards
Year
2023
Services
Full Production
Broadcast Solution
Location
Kigali, Rwanda
Broadcast
Reached 350 million
The 4.5-hour live broadcast reached 350 million viewers across 180 countries and featured over 50 performances, including appearances by Nomcebo, Levixone, and Davido with Musa Keys.
Freshly Minced delivered a full production and broadcast solution — overseeing musical direction, red carpet staging, event design, creative execution, and global live delivery.
Our multidisciplinary team worked in close collaboration with local partners to shape a technically ambitious and emotionally charged experience that honoured the richness of African storytelling and artistry on a world stage.
TRACE AWARDS 2023
