As the G20 was hosted on African soil, the summit created a historic setting for global cooperation, dialogue, and decision-making at the highest level.
Client
G20 South Africa
Year
2025
Services
Summit Spatial Design
Set Design
Furniture & Décor Styling
Location
Johannesburg, South Africa
The summit environments were designed to support complex diplomatic engagement while reflecting the significance and identity of the host nation.
Freshly Minced collaborated with MultiChoice to design the spatial experience of the summit — from stage and set design through to furniture, styling, and décor — creating unified environments for plenary sessions, leadership meetings, and media engagement.
The result was a considered visual and architectural language that balanced protocol, functionality, and a strong sense of place.
