Freshly Minced partnered with MultiChoice in 2022 to bring the MultiChoice SMME Accelerator Programme to life — a platform designed to empower high-potential entrepreneurs and connect them with investors, media, and industry leaders.
Client
MultiChoice
Year
2022
Services
Creative Direction
Content Planning
Full-scale Broadcast Production
Location/s
Dubai, UAE and Johannesburg, South Africa
In partnership with the Gauteng Department of Economic Development, the initiative culminated in a powerful pitch event that celebrated innovation and entrepreneurial growth. Freshly Minced led the full creative, content, and broadcast production of the final pitch showcase, transforming the concept into a bold, high-impact live event.
From stage design and lighting to the flow of presentations and audience engagement, every detail was carefully crafted to elevate the entrepreneurs and their stories. The event was broadcast across MultiChoice platforms and amplified on digital channels, significantly increasing visibility for the participating SMMEs.
