Earthshot Prize Week brought together global policymakers, innovators, and media for a landmark moment in climate innovation and sustainability.
Client
The Earthshot Prize
Year
2024
Services
Full Production
Broadcast Solution
Event Execution
Conferences
Exhibitions
Business hubs
Location
Cape Town, South Africa
The programme featured multiple flagship events — including The Finalist’s Retreat, The Global Alliance Forum, The Mayor’s Welcome, Earthshot+, and The Closing Jol — designed to accelerate solutions and inspire global momentum.
Freshly Minced led the creative and strategic direction across all touchpoints — from content and spatial design to logistics, stakeholder engagement, and event execution.
With more than 40 events delivered across Cape Town, Freshly Minced’s role extended through conferences, exhibitions, business hubs, and styled spaces — ensuring every moment reflected Earthshot’s bold ambition to repair the planet and catalyse transformative action.
