Hosted at the Dubai Opera House, One Night with Mzansi launched South Africa’s presence at Expo 2020 with music, storytelling, and spectacle.
Client
MultiChoice
Year
2021
Services
Full Turnkey Production
Live execution and broadcast
Creative conceptualisation
Talent sourcing and management
AV production
Location
Dubai, UAE
Hosted at the Dubai Opera House, One Night with Mzansi launched South Africa’s presence at Expo 2020 with music, storytelling, and spectacle.
The evening celebrated national pride while positioning South Africa as a country of opportunity.
Freshly Minced led the creative, technical, and production execution of the red carpet and live show, including artist coordination and global broadcast on MultiChoice platforms.
The production brought together cultural icons, international guests, and government stakeholders in a moment that set the tone for the six-month Expo journey, amplified across media and diplomatic channels.
